Design brand Prostoria was created from the desire to transmit the love for aesthetics to everyday objects. The company considers aesthetic as a necessity but also acknowledges the importance of practical, functional and innovative which ultimately reflects in design of timeless objects.
Prostoria is a story about the reintroduction of continuity both in Croatia and Central Europe, a region that has a vital but insufficiently recognised design scene and exceptional tradition and knowledge of the furniture industry. Company has been developing an integrative approach, functioning as a collaboration platform that nourishes and stimulates continuous exchange of knowledge and experience between all the actors participating in the production of furniture.
So Prostoria has not only developed an impressive collection of considered furniture designs, it has set out to design the very platform on which the Croatian design industry can connect. Taking an integrative approach, the brand has cultivated a creative workshop-like stage, where young designers, expert craftspeople, production as well as materials specialists, and others are given the space and time to collaborate. Working with mostly local materials, Prostoria is more of an atelier project than production line.
‘Prostoria works closely and continuously with the designers in order to perfect the details, functionality and the construction. This way the development never ends. Understanding and patience are indispensable prerequisite of innovation. It’s about time and trust – about creating an authentic partnership.’
Polygon retains all traditional elements of a modernist chair, but deconstructs them, creating new relations between them. The resulting product has a somewhat defamiliarizing effect, seeming both familiar and distinctly contemporary.
Simetria coat stand is symmetrical on both axes but its appearance changes depending on the perspective: from a serene mathematical sculpture to a vibrant and almost disorganized composition.
The profile underlines two triangular prisms. They ensure the greatest thickness of the foam on the major points of support for the body when sitting.
Acknowledging the importance of functional & innovative and taking an integrative approach, Prostoria has cultivated a creative workshop-like stage, where young designers and expert craftspeople are given the space and time to collaborate. Because of the unique way of understanding the importance of design the company was awarded with many international awards like Interior Innovation Award by German Design Council, the Red Dot Design Award etc.⠀
In an ideal world we’d all have a big fireplace to cosy-up in front of, warm glow filling the entire room. We’d be enjoying the seductive smell of burning logs and only moving from our sofas when we would needed to pour another drink. In an ideal world. In the real world of modern interiors and [...]
Beginnings are always the hardest. When starting to decorate your apartment it is difficult to know how to start. We were told to follow 9 simple steps. And they worked, every single time. The philosophy behind them is to create a living space that feels unique, tells something about the owner, and mixes and matches pieces that you would [...]
Elevate your home for colder autumn days with statement pieces in subtle, warm neutrals. We’ve brought together a variety of exquisitely crafted pieces by independent designers and brands created for all of you who prize simplicity, craftsmanship and sustainable production. This weekend only enjoy 20% off all interior pieces! Simply use code: WEEKEND at the [...]
Artwork by Célia Euvaldo "I’ve been 40 years discovering that the queen of all colors was black," once said Pierre-Auguste Renoir. The supposed non-color, the result of the absence of light, was always the color of mystery, power, and mortality. For many, though, black continues to be the anchor of style. "Black is modest and arrogant [...]
prostoria: Innovation as Social Responsibility
Design brand Prostoria was created from the desire to transmit the love for aesthetics to everyday objects. The company considers aesthetic as a necessity but also acknowledges the importance of practical, functional and innovative which ultimately reflects in design of timeless objects.
Prostoria is a story about the reintroduction of continuity both in Croatia and Central Europe, a region that has a vital but insufficiently recognised design scene and exceptional tradition and knowledge of the furniture industry. Company has been developing an integrative approach, functioning as a collaboration platform that nourishes and stimulates continuous exchange of knowledge and experience between all the actors participating in the production of furniture.
So Prostoria has not only developed an impressive collection of considered furniture designs, it has set out to design the very platform on which the Croatian design industry can connect. Taking an integrative approach, the brand has cultivated a creative workshop-like stage, where young designers, expert craftspeople, production as well as materials specialists, and others are given the space and time to collaborate. Working with mostly local materials, Prostoria is more of an atelier project than production line.
‘Prostoria works closely and continuously with the designers in order to perfect the details, functionality and the construction. This way the development never ends. Understanding and patience are indispensable prerequisite of innovation. It’s about time and trust – about creating an authentic partnership.’
Polygon retains all traditional elements of a modernist chair, but deconstructs them, creating new relations between them. The resulting product has a somewhat defamiliarizing effect, seeming both familiar and distinctly contemporary.
Simetria coat stand is symmetrical on both axes but its appearance changes depending on the perspective: from a serene mathematical sculpture to a vibrant and almost disorganized composition.
The profile underlines two triangular prisms. They ensure the greatest thickness of the foam on the major points of support for the body when sitting.
Acknowledging the importance of functional & innovative and taking an integrative approach, Prostoria has cultivated a creative workshop-like stage, where young designers and expert craftspeople are given the space and time to collaborate. Because of the unique way of understanding the importance of design the company was awarded with many international awards like Interior Innovation Award by German Design Council, the Red Dot Design Award etc.⠀
Photos: Prostoria archive, Pinterest
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