Athru

About the label

Founded in 2024, Athru is a new fashion label dedicated to producing high-quality sustainable luxury products. Through an unwavering sense of identity, Athru embodies a vision of reconciliation between elegance and extravagance, strength and tenderness, continuity and uniformity. The brand’s essence lies in the harmonious synergy between quality, opulence, and sustainability. Each piece reimagines the ethereal essence of beauty while flirting with your individuality and molding to your unique aesthetic.

Why do we love it?

Athru recognizes the inherent market gap for sustainable luxury garments and aspires to alter the status quo. Their commitment to sustainability begins with the careful selection of fabrics, ensuring that each material is ethically sourced and produced. Every garment is meticulously handcrafted in Bulgaria, exclusively using sustainable materials and eschewing any form of polyester. This dedication to ethical practices propagates from fabric to thread, guaranteeing that quality remains paramount in each piece.

Designer


Denis Zheleva

Founded


2024

Place of origin


Bulgaria

Sustainability criteria


Natural materials
Made of sustainable fabric
Minimum waste manufacturing
Made to order
Ethically-made
Made in European Union

“I believe true sustainability is rooted in the creation of timeless, enduring pieces. It’s not solely about using eco-friendly materials, but about designing garments that possess lasting quality.”

Denis Zheleva, founder of Athru

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