About

UTOPIAST online store offers curated selection of fashion, home and beauty items from South and Eastern Europe. Established or emerging designers, mass-produced or individually made objects, affordable or limited editions, we selected them to present you the rich diversity of our world. 
The mix is ever changing, always timeless but never boring, created for all who are comfortable moving between femininity and masculinity, minimalistic spaces and bold statements, small budgets and large projects.
5 principles we follow at utopiast:

One

TELL A STORY

We believe there is too many products and not enough stories told about them. Behind every item in our store is an independent designer with his/hers unique story.

tWO

KEEP IT SIMPLE

Clean lines, silent expressiveness, modern sophistication. Simplicity is everything.

ThREe

SUPPORT

We’ve collected the best young independent designers from South and Eastern Europe and made sure that all the items are produced locally. With every purchase you support craftsmanship in the region and enable our designers to grow.

FouR

SLOW DOWN

We choose the items that are timeless but never boring. They are made to last and grow with your evolving aesthetic.

FiVE

STAY REAL

All items are chosen to fit together and made to use every day, not only on special occasions. Make them yours. Every. Single. Day.

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