Subscribe and receive 15% off your first purchase!⁠⁠

Author Archives: Sandra Gubensek

  • Skirt Season Is Officially Here: Shop Our Unique Skirt Edit

    A great skirt is a true wardrobe staple - effortless to style, endlessly versatile, and perfect for spring and summer days ahead. Our edit brings together carefully selected styles created by the independent designers and sustainable labels. Each piece reflects a slower creation process we love: careful fabric selection, precise tailoring, and attention to detail. [...] More
  • Unique Women’s Shirts Designed by Independent Designers

    A well-made shirt is more than a staple—it’s a foundation you can always count on to make you look amazing. Our curation of women's shirts and blouses features a carefully selected range of styles created by the independent designers and sustainable labels. Each piece reflects a slower creation process we love: careful fabric selection, precise [...] More
  • You Don’t Need More Clothes. You Need Better Ones.

    Here’s why investing in independent fashion is the smartest style decision you can make. Personal style, for me, has never been about having a closet full of fashionable pieces. It is about curation - knowing oneself and translating that understanding into your own visual language. Yet, the more I have observed the modern fashion landscape, [...] More
  • Sandra Gubensek - On personal style, substack article

    On Personal Style

    Can Personal Style Lead Us to a More Sustainable Fashion Future? It wasn’t until I had spent a great portion of time in Silicon Valley that I realized how much my sense of identity and mood are intrinsically tied to my style choices. In the land of jeans, hoodies, Patagonia fleece vests, outfit kits (VC [...] More
  • Artful Accessorizing: The Minimalist Home Objects for a Fresh Start

    Elevate your days with our selection of minimal home accessories that add a touch of creativity to your style and help you stay organized and intentional all year long. We have brought together timeless, classic objects by our independent designers and sustainable brands destined to become enduring favourites. From big goals to everyday moments, these [...] More
  • In Focus: Female-Founded Slow Fashion Brands

    Fashion often serves as a platform for celebrating women’s empowerment, diversity, and individuality. However, the glamorous facade many times conceals a harsh reality: the industry’s supply chain filled with underpaid, overworked, and mistreated female workforce. Their voices suppressed, their rights disregarded. It’s a heartbreaking paradox: the industry that claims to empower women in one corner [...] More
  • Introducing: JORSYN-

    Irena Rojs, the creative force behind JORSYN-, is redefining sustainable fashion with her innovative and timeless designs. Established after a decade of honing her craft in London, where she collaborated with esteemed fashion houses like Stella McCartney and Ports 1961, JORSYN- embodies a fusion of modern aesthetics and classic elegance. The label specializes in reimagining [...] More
  • Party Season: Elements of a Festive Wardrobe

    When it comes to choosing the perfect party attire, the most minimalist designs typically yield the most maximalist results. This winter a handful of our designers have mercifully eased the selection process by serving up standout dresses, super smooth silk tops, and timeless tailored suits—all ethically made of the finest natural materials. Avoid the clichéd [...] More
  • Introducing: The Modern Elegance of ByJGK

    Jacqueline Gotcheva-Keil, founder of ByJGK "When I was looking to buy my wedding dress, I was really struggling to find something special but also wearable after the wedding. I decided to make myself a simple silk dress, and when I did, all my friends wanted one. This is how ByJGK started—with love and no intention [...] More
  • Introducing: Athru

    Tailoring Remastered: The Easy Sophistication of Athru "What sets Athru apart is the harmony between simplicity and bold details, high-quality materials, and attention to detail," explains Denis Zheleva, a Bulgarian fashion designer and founder of Athru. The brand new Sofia-based womenswear label is distinguished by its emphasis on craftsmanship and a minimalist aesthetic paired with [...] More
Updating
  • No products in the cart.