Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
–Love, Ana. is a small product design studio based in Zagreb, Croatia, dedicated to the craft of alluring domestic objects. Brand spontaneously evolved from the first exhibition at Clerkenwell Design Week in 2011 and developed into design studio recognized internationally as much as in their native country, with several products listed as Best Buy and Best New [...]
Artwork by Célia Euvaldo "I’ve been 40 years discovering that the queen of all colors was black," once said Pierre-Auguste Renoir. The supposed non-color, the result of the absence of light, was always the color of mystery, power, and mortality. For many, though, black continues to be the anchor of style. "Black is modest and arrogant [...]
It is International Women's Day, celebration of women's political, economic and social achievements. To mark the occasion we have collected the thoughts of some of our favourite women who have made difference in the world and continue to inspire us, elevate, and empower the female gender. Happy International Women's Day, everyone! ON WOMANHOOD One is [...]
I know... your work style is probably the last thing on your mind upon the arrival of the sweet summer season. But the truth is although we look forward to our days off, we still spend most of the summer Mondays-to-Fridays in the office trying to look smart and polished. Therefore we've brought together a [...]
Happy Birthday Utopiast!
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
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