Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast. Stay tuned for more holiday food and styling inspiration next week!
Katja sharing her current obsessions: Neutrals I do not know why, but lately I have been obsessing with neutral interiors. Usually I gravitate to dark, almost masculine interiors. It all started with one sublime photo, than I searched for inspiration at Pella Hedeby and Lotta Agaton. And now it is all about neutrals. Neutrals are anything but [...]
Milano design week is one of the biggest and most important fairs in the trade. It has been around since 1961, with the original focus on Italian furniture. The trade show grew in size and diversity over the years. Design week can be roughly divided in two main events. The ‘Salone del Mobile’ and ‘Fuorisalone’ [...]
It is International Women's Day, celebration of women's political, economic and social achievements. To mark the occasion we have collected the thoughts of some of our favourite women who have made difference in the world and continue to inspire us, elevate, and empower the female gender. Happy International Women's Day, everyone! ON WOMANHOOD One is [...]
Work is out, temperatures are hot, vacation mood is on. Pure fun is the only plan for the next two months. Think simplified dressing grounded in light-colored neutrals, beach hair, sparkling make up, lots of ice cream and spending as many days near the water as possible. Upon the arrival of this sweet season, we’re [...]
Happy Birthday Utopiast!
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
Share this:
Related Posts
What I am Into this January
Share this:
Milano Design Week: Utopiast Favourites
Share this:
Words of Wisdom: Inspiring Thoughts From Women We Love
Share this:
Vacation Style: Inspired by Summer
Share this: