Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast. Stay tuned for more holiday food and styling inspiration next week!
Shorter, colder days, inescapable back-to-school spirit and promise of a fresh start - autumn is here! Elevate your days with our selection of minimal accessories that add a touch of creativity to your style. We have brought together timeless, classic objects by our independent designers destined to become enduring favourites. Discover monochrome prints and home [...]
Modern life is a series of contrasts: Monday-to-Friday vigor of work and comfort of weekends, cold winter months and hot summer days, bright light of the daily routine and excitement of the long nights that fade into mornings. With so many options on hand it is necessary to build a wardrobe that not only can [...]
From photography exhibitions, performances to museum nights, here is the round-up of our favourite cultural events from around the region. Look no further for the cultural boost you don't want to miss! Art Vienna and Supermarket of Art Art Vienna, Leopold Museum, Wien: February 23 – February 26, 2017 Supermarket of Art, Wien: until 18 [...]
Eve Short Sleeve Top, Astra Trousers by August Clean forms, refined lines, silent expressiveness. Harmony between comfort, practicality, and style is the the signature aesthetic of August, the clothing line created by Äli Kargoja. Born and raised in Talinn, Estonia, Äli created her brand after graduation from Studio Berçot Fashion School in Paris and work at the [...]
Happy Birthday Utopiast!
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
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