Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
We spoke to KAAITA’s founder Alenka Repič. Alenka is one of those people who immediately exude real passion for what they do and what they stand for. She is a loud advocate of design with purpose. KAAITA focuses on the sustainable production of smartly designed goods. That is why they are interested in details and [...]
Design style is a constantly evolving thing. Right now, something old and something new with a bit of glamour is how I like to describe my style these days. I am obsessed to use vintage pieces in my designs. So I have a special joy in bringing old things back to life and I see [...]
I know... your work style is probably the last thing on your mind upon the arrival of the sweet summer season. But the truth is although we look forward to our days off, we still spend most of the summer Mondays-to-Fridays in the office trying to look smart and polished. Therefore we've brought together a [...]
Work is out, temperatures are hot, vacation mood is on. Pure fun is the only plan for the next two months. Think simplified dressing grounded in light-colored neutrals, beach hair, sparkling make up, lots of ice cream and spending as many days near the water as possible. Upon the arrival of this sweet season, we’re [...]
Happy Birthday Utopiast!
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
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