Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
The holiday season is all about precious time with loved ones, homemade cookies, family traditions, letter writing and… gift wrapping. When it comes to wrapping presents we are not really fans of red, green and other bold colors but prefer simplicity in the form of minimal, monochrome wrapping paper that can be upgraded with a [...]
Beginnings are always the hardest. When starting to decorate your apartment it is difficult to know how to start. We were told to follow 9 simple steps. And they worked, every single time. The philosophy behind them is to create a living space that feels unique, tells something about the owner, and mixes and matches pieces that you would [...]
Katja sharing her current obsessions: Neutrals I do not know why, but lately I have been obsessing with neutral interiors. Usually I gravitate to dark, almost masculine interiors. It all started with one sublime photo, than I searched for inspiration at Pella Hedeby and Lotta Agaton. And now it is all about neutrals. Neutrals are anything but [...]
From fashion and applied arts exhibitions, performances to museum nights, we prepared the round-up of our favourite cultural events from around the region. Look no further for the cultural boost you don’t want to miss! Rick Owens: Subhuman Inhuman Superhuman Triennale di Milano, Milan: December 15, 2017 – March 25, 2018 If you were ever in need [...]
Happy Birthday Utopiast!
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe.
Our goal was never to only retail but to curate and tell design stories from our many times neglected region. To present unique creations, passions and tehniques of designers and makers that share minimalistic approach towards design and produce their work locally in Europe. We need this more than ever. Today we represent the designers from 7 countries: Slovenia, Croatia, Hungary, Poland, Slovakia, Estonia and Czech Republic and connect them with customers from all over Europe, Asia, USA and Australia. Customers that are looking for fresh and different, made locally and sustainably.
Looking back there is many things we would do differently. There are many things we could do better. But we have learned and grown a lot and therefore look back with pride. We know who we are and what we strive for. We will continue to push boundaries further with professionalism and understanding.
As Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”.
Therefore: Dear designers, customers and supporters: THANK YOU! We appreciate our relationship and love you show us daily! Thank you for your support, we look forward to writing utopiast story together!
Sandra & Katja
Photography and food styling: Suzan Gabrijan for utopiast.
Stay tuned for more holiday food and styling inspiration next week!
Related Posts
The Final Touch: Minimal Gift Wrapping with Utopiast
The Interior Reinvented: 9 Simple Revamping Steps
What I am Into this January
Things to Do and See: January – March