»The starting point and the concept of the collection WITCHES LOOKBOOK was formed and based on the foundation of correlation between the city and the forest, which in symbolic language represent the conscious and subconscious, imaginative mind«, Janja Videc describes her latest collection Witches Lookbook.
Through the collection she tells the story of a modern, business woman, who lives in the middle of the town, but her other half is connected with her wild nature, which resides in the middle of the forest, in the world of images, where the boundaries between space and time are not clearly defined.
»Personally, I’ve always perceived witches as positive figures, with whom I could always easily relate to. The witches archetype teaches us that, the power lays within the integration with the nature´s cycle«,
says Janja, who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana. And nature is one of the greatest parts of her brand identity.
Janja operates socially responsible, local and sustainable. Avoiding the seasonal changes, brand is based on a monochromatic color scale, well thought tailoring and geometrically shaped patterns and is consequently wearable in many different ways, anytime of the year. Great emphasis is put on the material.
»Great material can contribute to the aesthetic as well as functional aspect of clothing, while material of poor quality will ruin even the most sophisticated cut. Precisely for this reason I work with mostly natural materials, such as jute, silk, cotton and wool«, adds Videc.
Each collection creation starts with a story and long research process. This can take several months, while drawing and modeling on the manikin occur very quickly. »When I have a vision of the collection, realization process is a very fast run«, says Janja. For each collection Janja herself draws patterns and creates prototypes – not only so that the final result is really such as she imagined, but also because during the process she finds new ideas and new solutions for the further creation.
A lot of thought is put into the woman that wears Janja Videc clothing. It is a woman who appreciates beauty, favors quality over quantity and enjoys the simple, yet effective solutions. She is a bit mysterious, respects the others, but lives and creates her own reality. »Every day I am inspired by authentic, wise women, who are what they are, no matter what. I am overwhelmed by their faces and depth of the magic that is innate to them«, add Videc.
Long wool coats, sheer silk tunics and dress, side slit trousers, jumpsuit and matching pencil skirt are versatile pieces that for sure adapt to modern women lifestyle. And which piece from Witches Lookbook collection is Janja’s favourite? »At first it was long gray coat that can be worn in several different ways, but currently long black vest is the one on the daily rotation.«
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration [...]
Prepare to make the most of longer, warmer days with our new arrivals that shine especially when the sun comes out. We have brought together timeless, classic shapes and neutral tones by our independent designers and brands that will allow you to combine them in infinite ways depending on the context. 05 studio Based in [...]
Inside Martin Margiela's all-white maison / photo source There are few schools of thought, philosophy, or design that have been so consistently reused and revisited as minimalism. Many times considered a blank sheet, a starting point from which everything originates and to which the designers return to renew and recharge, #minimalism has been recently exploited [...]
Jacqueline Gotcheva-Keil, founder of ByJGK "When I was looking to buy my wedding dress, I was really struggling to find something special but also wearable after the wedding. I decided to make myself a simple silk dress, and when I did, all my friends wanted one. This is how ByJGK started—with love and no intention [...]
Introducing: Janja Videc
»The starting point and the concept of the collection WITCHES LOOKBOOK was formed and based on the foundation of correlation between the city and the forest, which in symbolic language represent the conscious and subconscious, imaginative mind«, Janja Videc describes her latest collection Witches Lookbook.
Through the collection she tells the story of a modern, business woman, who lives in the middle of the town, but her other half is connected with her wild nature, which resides in the middle of the forest, in the world of images, where the boundaries between space and time are not clearly defined.
»Personally, I’ve always perceived witches as positive figures, with whom I could always easily relate to. The witches archetype teaches us that, the power lays within the integration with the nature´s cycle«,
says Janja, who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana. And nature is one of the greatest parts of her brand identity.
Janja operates socially responsible, local and sustainable. Avoiding the seasonal changes, brand is based on a monochromatic color scale, well thought tailoring and geometrically shaped patterns and is consequently wearable in many different ways, anytime of the year. Great emphasis is put on the material.
»Great material can contribute to the aesthetic as well as functional aspect of clothing, while material of poor quality will ruin even the most sophisticated cut. Precisely for this reason I work with mostly natural materials, such as jute, silk, cotton and wool«, adds Videc.
Each collection creation starts with a story and long research process. This can take several months, while drawing and modeling on the manikin occur very quickly. »When I have a vision of the collection, realization process is a very fast run«, says Janja. For each collection Janja herself draws patterns and creates prototypes – not only so that the final result is really such as she imagined, but also because during the process she finds new ideas and new solutions for the further creation.
A lot of thought is put into the woman that wears Janja Videc clothing. It is a woman who appreciates beauty, favors quality over quantity and enjoys the simple, yet effective solutions. She is a bit mysterious, respects the others, but lives and creates her own reality. »Every day I am inspired by authentic, wise women, who are what they are, no matter what. I am overwhelmed by their faces and depth of the magic that is innate to them«, add Videc.
Long wool coats, sheer silk tunics and dress, side slit trousers, jumpsuit and matching pencil skirt are versatile pieces that for sure adapt to modern women lifestyle. And which piece from Witches Lookbook collection is Janja’s favourite? »At first it was long gray coat that can be worn in several different ways, but currently long black vest is the one on the daily rotation.«
Products by Janja Videc
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