Fashion often serves as a platform for celebrating women’s empowerment, diversity, and individuality. However, the glamorous facade many times conceals a harsh reality: the industry’s supply chain filled with underpaid, overworked, and mistreated female workforce. Their voices suppressed, their rights disregarded. It’s a heartbreaking paradox: the industry that claims to empower women in one corner [...] More
In Focus: Female-Founded Slow Fashion Brands
Introducing: JORSYN-
Irena Rojs, the creative force behind JORSYN-, is redefining sustainable fashion with her innovative and timeless designs. Established after a decade of honing her craft in London, where she collaborated with esteemed fashion houses like Stella McCartney and Ports 1961, JORSYN- embodies a fusion of modern aesthetics and classic elegance. The label specializes in reimagining [...] More
Introducing: The Modern Elegance of ByJGK
Jacqueline Gotcheva-Keil, founder of ByJGK "When I was looking to buy my wedding dress, I was really struggling to find something special but also wearable after the wedding. I decided to make myself a simple silk dress, and when I did, all my friends wanted one. This is how ByJGK started—with love and no intention [...] More
Introducing: Athru
Tailoring Remastered: The Easy Sophistication of Athru "What sets Athru apart is the harmony between simplicity and bold details, high-quality materials, and attention to detail," explains Denis Zheleva, a Bulgarian fashion designer and founder of Athru. The brand new Sofia-based womenswear label is distinguished by its emphasis on craftsmanship and a minimalist aesthetic paired with [...] More
Meet The Makers: Sanda Vidmar
»I believe the most precious jewellery is the one that starts new conversations and conveys meaning to you personally,« explains Sanda Vidmar, a Slovenian jewellery designer and maker behind her one-woman-business. It is a statement reflected in her work. Sanda's creations are wearable works of art that tell stories about nature and the cycle of [...] More
Introducing: Evgenija Zafirovska
Harmony between comfort, practicality and style is the signature aesthetic of Evgenija Zafirovska, young clothing brand created by Macedonian designer of the same name. The Ljubljana-based womenswear brand is defined by its fusion of craftsmanship and attention to detail, with a sense of refined ease. Inspiration drawn from the contemporary architecture is combined with an [...] More
Introducing Rou Products: Minimal Home Accessories by Alicja Pałys
Rou Products started with a mission to create high quality home accessories and art pieces for everyday use with unique, personal character. "The new objects have to make sense and be meaningful to the customer", her inspiration describes Alicja Pałys, the creative force behind the brand who puts a lot of thought into creating timeless [...] More
Moving on From the Binary: Ludus Agender Label
Although often misunderstood and reduced to the aesthetic alone, fashion can be also important communication tool addressing complex cultural issues and social changes. One of them is gender fluidity that has recently started to pervade our collective consciousness. Dragan Hristov has been using it as a main source of inspiration for years and gradually transformed [...] More
prostoria: Innovation as Social Responsibility
Design brand Prostoria was created from the desire to transmit the love for aesthetics to everyday objects. The company considers aesthetic as a necessity but also acknowledges the importance of practical, functional and innovative which ultimately reflects in design of timeless objects. Prostoria is a story about the reintroduction of continuity both in Croatia and Central [...] More
Homage to Niko Kralj: Unknown Famous Designer
Unknown Famous Designer was the name of Niko Kralj’s anthological exhibition highlighting the lifetime achievements of prolific Slovenian designer, architect and lecturer few years ago. I used it as the title of this story because it perfectly sums up the relationship we have with a pioneer of Slovenian industrial design who was often overlooked. Nearly [...] More