In the recent days we’ve woken up to the new reality. The world is in a state of fear and uncertainty that is stressful and overwhelming for all of us. We kept it pretty quiet on the utopiast’s channels for the last couple of days since we wanted to take time to contemplate what is appropriate to do and communicate in the times of crisis most of us haven’t yet experienced. What does resonate with our customers and followers? Do you still want to hear about new collections, our rants on sustainability and minimalism? Or do you simply need a break to focus on yourself?
Asking myself these questions, I have remembered the words of my uni professor who always said that in the times of uncertainty you need to return to your core values – this is when they matter most. utopiast’s mission since its beginning was to support and share the work of independent designers and sustainable brands committed to creating products with care and integrity. Predictions already show that these are the businesses that will be extra exposed and vulnerable to the economic slowdown. Therefore I see it as our duty to keep promoting, supporting and helping our creators. Especially because as native online business we are extremely lucky to be able to continue most of our operations with only slight adaptations of workflow.
As our follower you probably know that we’ve always discouraged mindless consumption – and we still do! But this time we also have to urge you: if you can, please keep supporting your favourite independent businesses that are making change in the world. We have brainstormed some tips how you can do this without even leaving your home. This is the only way inspiring, progressive businesses will continue to flourish when the crisis is over.
Stay safe!
Sandra
p.s.: If you have any questions, suggestions or just want to say hi, please don’t hesitate to write me at sandra@utopiast.com
Modern life is a series of contrasts: Monday-to-Friday vigor of work and comfort of weekends, cold winter months and hot summer days, bright light of the daily routine and excitement of the long nights that fade into mornings. With so many options on hand it is necessary to build a wardrobe that not only can [...]
As temperatures drop and winter takes hold we start craving comfortable neutrals that are at once warm and cool. Exquisitely crafted pieces by our independent designers and brands have got you covered, literally. Simply add a statement piece of jewellery or a stand-out bag and you are all set. All the pieces are sustainably made [...]
We spoke to KAAITA’s founder Alenka Repič. Alenka is one of those people who immediately exude real passion for what they do and what they stand for. She is a loud advocate of design with purpose. KAAITA focuses on the sustainable production of smartly designed goods. That is why they are interested in details and [...]
So it is time to reflect on the grand designs, brilliant innovations and breathtaking exhibitions that made up the lifeblood of Milan Design Week. This years Design Week has been the most visited edition ever. The vast number of visitors is a great sign for the trade, but a bit scary too. You start to line [...]
A Letter From Our CEO
In the recent days we’ve woken up to the new reality. The world is in a state of fear and uncertainty that is stressful and overwhelming for all of us. We kept it pretty quiet on the utopiast’s channels for the last couple of days since we wanted to take time to contemplate what is appropriate to do and communicate in the times of crisis most of us haven’t yet experienced. What does resonate with our customers and followers? Do you still want to hear about new collections, our rants on sustainability and minimalism? Or do you simply need a break to focus on yourself?
Asking myself these questions, I have remembered the words of my uni professor who always said that in the times of uncertainty you need to return to your core values – this is when they matter most. utopiast’s mission since its beginning was to support and share the work of independent designers and sustainable brands committed to creating products with care and integrity. Predictions already show that these are the businesses that will be extra exposed and vulnerable to the economic slowdown. Therefore I see it as our duty to keep promoting, supporting and helping our creators. Especially because as native online business we are extremely lucky to be able to continue most of our operations with only slight adaptations of workflow.
As our follower you probably know that we’ve always discouraged mindless consumption – and we still do! But this time we also have to urge you: if you can, please keep supporting your favourite independent businesses that are making change in the world. We have brainstormed some tips how you can do this without even leaving your home. This is the only way inspiring, progressive businesses will continue to flourish when the crisis is over.
Stay safe!
Sandra
p.s.: If you have any questions, suggestions or just want to say hi, please don’t hesitate to write me at sandra@utopiast.com
Photo: Kristin Brown via Unsplash
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