Can Personal Style Lead Us to a More Sustainable Fashion Future?
It wasn’t until I had spent a great portion of time in Silicon Valley that I realized how much my sense of identity and mood are intrinsically tied to my style choices. In the land of jeans, hoodies, Patagonia fleece vests, outfit kits (VC starter kit, anyone?), and few outliers that simply confirm the rule, I felt out of place, observed, and aware of my black-wearing, tabis-dragging self like never before.
Style clearly isn’t a priority for a place that influences people’s daily habits all over the world. At first glance the idea of casualness over the need for expression seemed comforting, almost freeing. Pull on a pair of jeans and sneakers, and off you go. Anywhere. But for someone who sees dressing as a creative outlet, it soon became pretty limiting, almost suffocating. Like there would suddenly appear an invisible barrier that limited my ability to express myself.
Read the rest of the article for free at utopiast substack.
utopiast's co-founder shares her spring obsessions. WHITE SHIRT White shirt shouts SPRING with a thousand exclamation points. I've already wrote an ode to it here but seriously: what is not to love about a garment that so easily translates from bed to meeting and later to the beach? GOLD I was always more of a [...]
Prepare to make the most of longer, warmer days with our new arrivals that shine especially when the sun comes out. We have brought together timeless, classic shapes and neutral tones by our independent designers and brands that will allow you to combine them in infinite ways depending on the context. 05 studio Based in [...]
When it comes to choosing the perfect party attire, the most minimalist designs typically yield the most maximalist results. This winter a handful of our designers have mercifully eased the selection process by serving up standout dresses, super smooth silk tops, and timeless tailored suits—all ethically made of the finest natural materials. Avoid the clichéd [...]
Writing this editorial we can hardly believe it has been a year since utopiast developed from an idea and transformed into reality. What started as a dream of collecting at one place favourite pieces and designers, became a girl powered online store presenting fresh selection of independent designers and makers from South and Eastern Europe. [...]
On Personal Style
Can Personal Style Lead Us to a More Sustainable Fashion Future?
It wasn’t until I had spent a great portion of time in Silicon Valley that I realized how much my sense of identity and mood are intrinsically tied to my style choices. In the land of jeans, hoodies, Patagonia fleece vests, outfit kits (VC starter kit, anyone?), and few outliers that simply confirm the rule, I felt out of place, observed, and aware of my black-wearing, tabis-dragging self like never before.
Style clearly isn’t a priority for a place that influences people’s daily habits all over the world. At first glance the idea of casualness over the need for expression seemed comforting, almost freeing. Pull on a pair of jeans and sneakers, and off you go. Anywhere. But for someone who sees dressing as a creative outlet, it soon became pretty limiting, almost suffocating. Like there would suddenly appear an invisible barrier that limited my ability to express myself.
Read the rest of the article for free at utopiast substack.
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