Photo by Karina Tess on Unsplash Do you still remember the time when shopping for a piece of clothing used to be a special event that happened only a few times a year? Then it has slowly become a form of adrenaline-rush activity: grabbing as many pieces at the lowest price possible, wearing them few [...] More
Why it’s Time to Slow Down: The 7 Key Ethical Issues in the Fashion Industry
Signature Pieces: Unique Jewelry to Love and Wear Forever
This weekend only: 20% off unique jewellery with the code JEWELLERY20 *Offer ends Sunday April 14th at 11.59 PM. Promo code is not valid on sales items and can not be combined with any other coupons and discount codes. Products available while stocks last. Sometimes all it takes is a carefully chosen accessory to transform [...] More
New & Now: Spring at Utopiast
Prepare to make the most of longer, warmer days with our new arrivals that shine especially when the sun comes out. We have brought together timeless, classic shapes and neutral tones by our independent designers and brands that will allow you to combine them in infinite ways depending on the context. 05 studio Based in [...] More
Effortlessly Modern: Intimate Layers by 05 Studio
Effortlessly modern, comfortable, yet distinctive. There are few pieces in our wardrobes that need to meet higher expectations than lingerie. Beside flattering the body, the most intimate layers also need to support us in daily activities, impart confidence while staying comfortable. Fortunately new generation of designers is approaching these wardrobe foundations with fresh inspirations [...] More
Summer Ready: Modern Workwear Essentials
I know... your work style is probably the last thing on your mind upon the arrival of the sweet summer season. But the truth is although we look forward to our days off, we still spend most of the summer Mondays-to-Fridays in the office trying to look smart and polished. Therefore we've brought together a [...] More
Modern Simplicity: Elevated Wardrobe Essentials by August
Clean forms, refined lines, silent expressiveness. Harmony between comfort, practicality, and style is the the signature aesthetic of August, the clothing line created by Äli Kargoja. Born and raised in Talinn, Estonia, Äli created her brand after graduation from Studio Berçot Fashion School in Paris and work at the studios of Nicolas Andreas Taralis and [...] More
Quiet but Powerful: Minimalism in Fashion
Inside Martin Margiela's all-white maison / photo source There are few schools of thought, philosophy, or design that have been so consistently reused and revisited as minimalism. Many times considered a blank sheet, a starting point from which everything originates and to which the designers return to renew and recharge, #minimalism has been recently exploited [...] More
Less is More: Modern Jewellery by Bepart
“I find beauty in minimal forms, graphic elements and modern simplicity,” says Petra Arbetova who translates clean lines and geometric shapes into delicate and contemporary jewellery. Born and raised in Piestany, small spa town in Slovakia, Petra founded her jewellery line in 2012 when she returned from her studies in Finland. Arbetova, who has a [...] More
10 Steps to Becoming More Conscious Fashion Consumer
Ever since I can remember, I have loved clothes. They have always been my form of self-expression and an exercise in identity and creativity. I have mostly bought them abroad and taken them home as souvenirs, inherited them from my mom, ordered them online for a specific occasion, or had them made-to-measure for me only. [...] More
Freedom in Limitation: An Exploration of the White Shirt
In 1975, Patti Smith was staring intently into the camera, wearing a simple white shirt while she posed for photographer Robert Mapplethorpe, for the cover of her album titled Horses. In one of my favourite memoirs Just Kids she recalls that on the day of the shoot he asked her to wear a clean shirt [...] More