“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
“I find beauty in minimal forms, graphic elements and modern simplicity,” says Petra Arbetova who translates clean lines and geometric shapes into delicate and contemporary jewellery. Born and raised in Piestany, small spa town in Slovakia, Petra founded her jewellery line in 2012 when she returned from her studies in Finland. Arbetova, who has a [...]
As the summer fades into the colder days of autumn, take a moment to reconsider the essential elements of your Monday-to-Friday wardrobe. We’ve brought together a variety of exquisitely crafted pieces by our independent designers and brands that not only can pull together a polished look at the office but will also work just as [...]
Summer is the season of simplicity. Rapidly increasing temperatures call for comfort and light, airy garments in all-natural fabrics. Instead of dressing down, keep cool with separates that look polished and fit flawlessly. Prepare for the change of pace by refining your wardrobe to a handful of trusted pieces by our independent designers and sustainable [...]
»The starting point and the concept of the collection WITCHES LOOKBOOK was formed and based on the foundation of correlation between the city and the forest, which in symbolic language represent the conscious and subconscious, imaginative mind«, Janja Videc describes her latest collection Witches Lookbook. Through the collection she tells the story of a modern, [...]
Presenting: Welcome to the World of Inanna
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
photo Karim Shalaby | photo assistant: Samantha Kandinsky | makeup&hair Ema Bavcon | models: Mojka & Nika Koncilja
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