“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
This Sunday marks the third anniversary of the collapse of the Rana Plaza factory in Bangladesh which killed 1,133 and injured 2,500 garment workers, most of whom were women. But the deadliest garment factory disaster ever was just the peak of the iceberg. Many fast-fashion as well as luxury companies have a long history of [...]
Collection FASH.LAB, spring - summer 2013 Tried, true, and available in infinite varieties, knitwear always feels special. It carries the spirit of past while channeling a highly sophisticated and chic, contemporary aesthetic. Dudzinska, brand that polish fashion designer Anna Dudzinska created after she graduated from Cracow School of Art and Fashion Design, is well known [...]
In 1975, Patti Smith was staring intently into the camera, wearing a simple white shirt while she posed for photographer Robert Mapplethorpe, for the cover of her album titled Horses. In one of my favourite memoirs Just Kids she recalls that on the day of the shoot he asked her to wear a clean shirt [...]
Made for you. Literally. Imagine... Instead of wearing cookie-cutter clothes and accessories, you order a piece, provide us with your measurements, eagerly await the delivery for 14 days, and then wear your custom-made garment forever after. While made-to-order clothing isn’t anything new (it was in fact a norm up until the mid-to-late 20th century), we’re [...]
Presenting: Welcome to the World of Inanna
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
photo Karim Shalaby | photo assistant: Samantha Kandinsky | makeup&hair Ema Bavcon | models: Mojka & Nika Koncilja
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Made for you. Literally.