“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
From sun-filled days to memorable evenings, discover our selection of dresses sure to become your heatwave heroes and the easiest ensembles to slip on all season long. Crafted from natural materials and created responsibly by independent designers, each piece combines effortless style, exceptional quality, and a more thoughtful approach to fashion. Shop sustainably-made dresses by [...]
Artwork by Célia Euvaldo "I’ve been 40 years discovering that the queen of all colors was black," once said Pierre-Auguste Renoir. The supposed non-color, the result of the absence of light, was always the color of mystery, power, and mortality. For many, though, black continues to be the anchor of style. "Black is modest and arrogant [...]
Wrap Yourself Up in Cozy Layers Shed your dark winter pieces in favor of lighter, brighter essentials in buttery soft wool, crispy cotton and shiny metals. Layering of warm basics in neutral colours does not only add insulation but it is also a perfect opportunity to mix rather than match textures and silhouettes. Opt for [...]
A great skirt is a true wardrobe staple - effortless to style, endlessly versatile, and perfect for spring and summer days ahead. Our edit brings together carefully selected styles created by the independent designers and sustainable labels. Each piece reflects a slower creation process we love: careful fabric selection, precise tailoring, and attention to detail. [...]
Presenting: Welcome to the World of Inanna
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
photo Karim Shalaby | photo assistant: Samantha Kandinsky | makeup&hair Ema Bavcon | models: Mojka & Nika Koncilja
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