“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
In 1975, Patti Smith was staring intently into the camera, wearing a simple white shirt while she posed for photographer Robert Mapplethorpe, for the cover of her album titled Horses. In one of my favourite memoirs Just Kids she recalls that on the day of the shoot he asked her to wear a clean shirt [...]
Collection FASH.LAB, spring - summer 2013 Tried, true, and available in infinite varieties, knitwear always feels special. It carries the spirit of past while channeling a highly sophisticated and chic, contemporary aesthetic. Dudzinska, brand that polish fashion designer Anna Dudzinska created after she graduated from Cracow School of Art and Fashion Design, is well known [...]
A great skirt is a true wardrobe staple - effortless to style, endlessly versatile, and perfect for spring and summer days ahead. Our edit brings together carefully selected styles created by the independent designers and sustainable labels. Each piece reflects a slower creation process we love: careful fabric selection, precise tailoring, and attention to detail. [...]
Ever since I can remember, I have loved clothes. They have always been my form of self-expression and an exercise in identity and creativity. I have mostly bought them abroad and taken them home as souvenirs, inherited them from my mom, ordered them online for a specific occasion, or had them made-to-measure for me only. [...]
Presenting: Welcome to the World of Inanna
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
photo Karim Shalaby | photo assistant: Samantha Kandinsky | makeup&hair Ema Bavcon | models: Mojka & Nika Koncilja
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