“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
One of the most enjoyable parts of my work is the opportunity to discover new emerging brands and talk to the founders about their work, aspirations, and challenges they face working in the fashion industry. Although women make up the majority of the workforce in the fashion business, they are still consistently underpaid, overworked, and [...]
This Sunday marks the third anniversary of the collapse of the Rana Plaza factory in Bangladesh which killed 1,133 and injured 2,500 garment workers, most of whom were women. But the deadliest garment factory disaster ever was just the peak of the iceberg. Many fast-fashion as well as luxury companies have a long history of [...]
Ever since I remember, I have loved clothes. They have always been my form of self-expression, exercise in identity and creativity. I have mostly bought them abroad and took them home as a souvenirs, inherited them from my mum, ordered online for a specific occasion or had them made-to-measure for me only. Therefore they serve [...]
I know... your work style is probably the last thing on your mind upon the arrival of the sweet summer season. But the truth is although we look forward to our days off, we still spend most of the summer Mondays-to-Fridays in the office trying to look smart and polished. Therefore we've brought together a [...]
Presenting: Welcome to the World of Inanna
“The collection was inspired by the myth of the Sumerian goddess Innana and her voyage to the underworld where she encounters seven gates. At each gate, she casts off a piece of her clothing and, finally, stands naked at the last gate faced by her dark sister, her darker side,” Janja Videc describes the inspiration for her latest collection Inanna.
As portrays the young designer who grew up in Slovenia and studied Textile and fashion design at University of Ljubljana, the collection is a symbolic voyage to one’s own »underworld«. It represents the death and rebirth of awareness and complete acceptance of everything one is, the commitment towards neverending growth and spiritual development.
Subdued color palette, materials of highest quality and well thought tailoring are the main components of the collection. Natural materials support the balance of the body and its surroundings, while minimalistic lines and subtle details accentuate the personality of the woman who wears them, and make room for her true nature to express itself.
“Inanna’s message” concludes Janja, “is that every woman is a unique Goddess, as perfect as she is! The real beauty is much more and much wider than what artificially constructed ideal of beauty could ever be”.
photo Karim Shalaby | photo assistant: Samantha Kandinsky | makeup&hair Ema Bavcon | models: Mojka & Nika Koncilja
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